“Ideas should solve real problems, and technology should elevate them. For me, the best creative work uses innovation to deliver solutions that genuinely help people—at scale.”
About me
I’m a Creative Director with 18 years of experience building brand platforms and digital product experiences that engage audiences across APAC. My work spans B2B and B2C—bringing strategy, craft, and regional adaptability to integrated 360 campaigns that scale across up to 10 markets.
Whether shaping films, activations, and social content or designing websites, apps, and eCRM programs, I focus on core brand platforms designed to travel seamlessly across channels and cultures. I take an innovation-led approach to technology, folding new tools and AI-enhanced workflows into the process to sharpen strategy, accelerate ideation, and elevate the final craft.
How i work?
I believe the best work happens when strategy meets curiosity. As a leader, I create environments where multidisciplinary teams can test ideas quickly, embrace technology intelligently, and push craft to its highest standard.
Let’s connect
fishingformax@gmail.com
