Helping businesses find a new vision for the new normal

2020 left the business world in complete disarray. 46% of small businesses in Asia Pacific were forced to close. Sales dropped 75% for companies in Singapore. And more than ever, business leaders felt lost. They needed help right away and technology was the key.

With its mission to empower every organization to achieve more through technology, how did Microsoft - the world’s largest software company - help business leaders find their way forward?

Launching APAC’s biggest business event to get companies back on track

Business leaders needed a new vision. So Microsoft came up with ReEnvision, APAC’s largest digital-only thought leadership summit, to help them with the right tools to better connect with their customers, and equip their people and organizations.

Bringing ReEnvision to life

We delivered a coordinated response by pulling together the best thinking and practices on navigating the new normal. We gathered 56 business and tech leaders across different sectors to share their learnings on topics ranging from survival to adapting to recovery. We live-streamed a series of keynotes, fireside chats and breakout sessions across 7 markets and in 5 languages. And we also showcased Microsoft tools to help the executive audience digitally transform their organizations.  

From designing the virtual event lobby and recreating a morning show on set to inviting and inspiring business leaders across digital and social channels, we helped Microsoft’s marquee event for business decision makers go digital.